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Colour Psychology in Design: How Colour Choices Influence Consumer Perception
In the world of branding and packaging design, every element serves a purpose, and colour is no exception. It’s not just about aesthetics; colour plays a crucial role in shaping consumer perception and influencing purchasing decisions. Let’s delve into the
How to Weave your Story into your Brand; A Checklist
Brand identity and packaging lay the foundation for your services/product. We work behind the scenes to carve a niche for your story and dreams. The several facets of brand packaging and identity are more than picking colours and font styles,
Is Social Media a Game of Numbers or Connections?
Social Media: A Numbers Game or a Connection Game? Is social media all about racking up followers, or is real success about building genuine connections? For most brands, it’s a little bit of both. Do you chase numbers for reach,
5 Signs Your Brand Needs a Rebrand
A strong brand creates recognition, builds trust, and connects with your audience. But as businesses evolve, markets shift, and customer expectations change, your brand may start to feel out of sync. If you’re wondering whether it’s time for a refresh,
Navigating the Spectrum: Personal Brand vs. Business Brand
As a visual design and brand positioning studio specializing in branding, we recognize the nuances between personal and business branding. Let’s explore the distinctive features that set these two brand types apart: Personal Brand: A personal brand revolves around an
Different Typefaces & What They Stand For
Different Typefaces and What They Stand For – In the world of graphic design, typefaces do more than simply convey words—they tell a story, evoke emotions, and communicate brand identity. Whether you’re crafting a logo design, enhancing packaging design, or
Beyond the Logo: Unveiling the Power of Your Brand
In the dynamic world of business, a company’s brand is more than just a logo; it’s an intricate tapestry that weaves together identity, values, and customer perception. As a graphic design studio and agency specializing in branding and packaging,
The Future of Remote Work: Pros and Cons
Lately, the world of work has transformed in incredible ways. As a graphic design studio, we’ve experienced firsthand how the landscape of work has evolved. Remote work, once a niche option, has become a mainstream mode of operation for many
Maintaining Work-Life Balance in Remote Design Environments: Setting Boundaries and Priorities
Remote work offers flexibility and freedom but can sometimes blur the lines between professional and personal life, especially in creative fields like design. Balancing work and life in a remote design setting takes some intentional strategies. Here are a
