Zero Guilt By Archana Gupta
Zero Guilt – By Archana Gupta is a desserts brand serving traditional Indian desserts, with a twist! Their entire menu is sugar-free with vegan, keto and diabetic-friendly options.
Our aim was to create a vibrant and bold visual identity and intricate illustrations on their packaging design by taking in motifs from the founder’s associations of celebration, childhood and freedom.
Client
Zero Guilt By Archana Gupta
Category
Desserts & Confectioneries
Visual Identity, Logo Design, Packaging Design, Menu & Thank you Card Design, and Photography
Our Take on the Visual Identity
Our visual identity and packaging design are filled with lively colours and beautiful art. Imagine bright and bold shades that make you feel happy and excited. The detailed drawings and designs are a mix of Jaipur and Mumbai cultures, honoring both tradition and new ideas.
📷 Packaging & Photography
But that's not all!
We designed their menu and thank you cards using their vibrant identity.
We made special menu and thank-you cards that match the artistic and guilt-free celebration of Zero Guilt – By Archana Gupta. Every detail reflects the brand’s unique style.
Strategy & Creative Direction: Shriya Seshadri
Lead Graphic Designer: Shriya Seshadri
Graphic Designer: Ayushi Ujjainiya
Photographer: Chaithraa Jagadeesha