VaanaTea
VaanaTea is a brand steeped in heritage and love, dedicated to bringing the finest, freshest teas from Assam directly to your cup. Spanning three generations, our family ensures every tea’s quality, freshness, and authenticity by sourcing directly from estates immediately upon harvest. Packaged in Assam, these exquisite teas arrive at your doorstep untouched by intermediaries.
Our packaging design for VaanaTea was inspired by the rich heritage and natural beauty of Assam. We aimed to reflect the authenticity and purity of the teas by using vibrant tones and intricate patterns reminiscent of Assam’s lush landscapes and cultural motifs.
Client
VaanaTea
Category
Tea Brand
Packaging Design, Branding, and Photography
WEBSITE
Our Take on the Packaging
The design is a blend of tradition and modernity, highlighting VaanaTea’s commitment to quality and sustainability. Each package is crafted to evoke a sense of connection to the tea gardens and the generations of love and care poured into every leaf. The final design embodies VaanaTea’s legacy, quality, and dedication to sustainability, making each package a true reflection of the brand’s essence.
Discover
In the discovery phase, we immersed ourselves in VaanaTea’s rich history and deep connection to Assam’s tea culture. We researched the brand’s heritage, values, and the intricate process of tea-making. This exploration provided insights into the brand’s commitment to quality and sustainability, guiding our design direction.
Define
During the definition phase, we translated our discoveries into a cohesive brand strategy. We collaborated closely with VaanaTea to establish visual and verbal guidelines that reflect their heritage and commitment to nature. This phase defined the brand’s voice, tone, and key messaging, ensuring a consistent and authentic representation across all packaging.
Design
In the design phase, we brought VaanaTea’s story to life through elegant and meaningful packaging. We incorporated earthy tones and traditional patterns to reflect Assam’s natural beauty and cultural richness. Our design team focused on creating a visually appealing and environmentally conscious package that enhances the tea-drinking experience.
Strategy & Creative Direction: Shriya Seshadri
Graphic Designer: Ayushi Ujjainia, Esha Waghdhare
Junior Graphic Designer: Trisha Buji, Khushi Pacholi
Photography: Veda Vardhan