Summerowlstudio.com

• Visual Identity • Branding & Logo Design • Packaging Design • Social Media Templates • Visual Identity • Branding & Logo Design • Packaging Design

The Binge Story

The Binge Story, a Delhi eatery, mixes gourmet cuisine in a fast-service style, with a big focus on showing what’s in their food through live kitchen stations.

We designed the visual identity, branding & logo for The Binge Story keeping this openness in mind. The logo has an overhead view pan, matching the idea of being open. Additionally, we followed an illustrative-approach of dishes and ingredients for graphics and patterns.

Client

The Binge Story

Category

Restaurant
Visual Identity, Branding & Logo Design, Packaging, Social Media Templates

The Binge Story Branding & Logo

Our Take on their Branding & Logo Design

The heart of The Binge Story’s visual identity, branding & logo design is all about being open and honest with their kitchen. Hence, the logo is a transparent pan, giving you a peek inside. The packaging continues this theme with lively illustrations of the tasty ingredients and dishes they serve.

Despite their commitment to clean ingredients and an open kitchen, they’ve got something for those who crave quick bites and fusion delights. The idea behind “The Binge Story” and the tagline “When you just can’t choose, Binge” is to welcome everyone to experience a variety of cuisines. You can explore Indian, Asian, American, and Italian options – the perfect solution when you’re in the mood for a flavourful adventure and can’t settle on just one choice.

📦 Branding, Packaging & Collaterals

We maintained a minimalistic approach and incorporated brand patterns on packaging and collateral design.
The Binge Story Branding & Logo
The Binge Story Branding & Logo
The Binge Story Branding & Logo
The Binge Story Branding & Logo
The Binge Story Branding & Logo
The Binge Story Branding & Logo
The Binge Story Branding & Logo

Also, we created social media templates for them!

We designed social media templates for The Binge Story using the brand elements and patterns to build on the visual identity and branding.

The Binge Story Branding & Logo
The Binge Story Branding & Logo

Strategy & Creative Direction: Shriya Seshadri
Lead Graphic Designer: Shriya Seshadri
Graphic Designer: Ayushi Ujjainiya

Our Team

Let’s take a step towards building your brand!

Please give us as much information as possible. This will help us understand your better and speed up the process.
We’ll be in touch shortly.