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The Binge Story

The Binge Story, a Delhi eatery, mixes gourmet cuisine in a fast-service style, with a big focus on showing what’s in their food through live kitchen stations.

We designed the visual identity, branding & logo for The Binge Story keeping this openness in mind. The logo has an overhead view pan, matching the idea of being open. Additionally, we followed an illustrative-approach of dishes and ingredients for graphics and patterns.

Client

The Binge Story

WEBSITE

thebingestory.com/

Our Take on their Branding & Logo Design

The heart of The Binge Story’s visual identity, branding & logo design is all about being open and honest with their kitchen. Hence, the logo is a transparent pan, giving you a peek inside. The packaging continues this theme with lively illustrations of the tasty ingredients and dishes they serve.

Despite their commitment to clean ingredients and an open kitchen, they’ve got something for those who crave quick bites and fusion delights. The idea behind “The Binge Story” and the tagline “When you just can’t choose, Binge” is to welcome everyone to experience a variety of cuisines. You can explore Indian, Asian, American, and Italian options – the perfect solution when you’re in the mood for a flavourful adventure and can’t settle on just one choice.