Rusted Spoon Cafe
Tucked away in Uttarahalli, Rusted Spoon Café is a cosy all-veg café that blends comfort with functionality. With fresh brews, a delicious menu, fast WiFi, and even a conference room, it offers something for everyone, whether you’re catching up with friends, working solo, or holding a meeting.
When Rusted Spoon Café approached Summer Owl Studio, their social media presence didn’t reflect the warmth, versatility, or quality of their space. Our goal? To create a digital identity that mirrored their offline experience.
Client
Rusted Spoon Café
Category
Café
Social Media, Photography,
Videography
Social Media
Social Media Strategy
We began by defining how Rusted Spoon Café should feel online: warm, inviting, and versatile. This meant developing a content strategy that highlighted their offerings in a way that resonated with different audience segments, from casual visitors, remote workers, to local foodies alike.
We built a narrative-driven strategy that highlighted their most popular dishes and beverages while showcasing the café’s work-friendly amenities. By leaning into storytelling and human-centric content, we helped create a social media presence that felt personal and relatable
Visual Language and Content Creation
We curated a visually cohesive feed that mirrored Rusted Spoon Café’s ambience with warm tones, fresh pops of colour, and human-centric frames. Instead of relying solely on product shots, we designed the feed to tell a story: moments of people enjoying the café, highlights of top dishes and beverages, and snapshots of its work-friendly environment.
Visual storytelling played a key role in reshaping Rusted Spoon Café’s online presence. Adding lifestyle photography featuring people working on laptops, friends chatting over coffee, and customers enjoying their meals brought a human touch, making the feed relatable and dynamic. The combination of stills and video elevated the café’s digital identity and gave it a premium yet authentic look.
Strategy & Creative Direction: Shriya Seshadri
Content and Creative Direction: Monisha Sundarrajan
Content Assistance: Sonia Singh
Photography and Videography: Veda Vardhan
Graphic Designer: Navya Singhal