Puraveda
Puraveda is a new Ayurvedic beauty and personal care brand introduced by Reliance Retail’s beauty platform, Tira. It represents a modern take on India’s traditional wellness heritage by blending ancient Ayurvedic wisdom with contemporary scientific formulation to create holistic beauty solutions for today’s conscious consumers.
When Puraveda partnered with us, its digital presence needed to reflect its blend of Ayurveda and modern beauty. Our goal? To build a cohesive social identity rooted in its holistic philosophy.
Client
Puraveda
Category
Skincare Brand
Social Media, Photography,
Videography
Social Media
Social Media Strategy
We started by defining how Puraveda should feel online: balanced, mindful, and rooted in modern Ayurveda. This meant crafting a content strategy that translated its holistic philosophy into meaningful digital storytelling. We built a narrative-led approach that highlighted hero ingredients, product benefits, and self-care rituals. By blending education with aspiration, we created a social presence that felt authentic, elevated, and deeply connected to conscious beauty consumers.
Visual Identity & Motion Design
For Puraveda, we developed a cohesive and elevated social media identity that reflected its blend of Ayurveda and modern beauty. We defined a balanced, mindful visual language rooted in earthy tones, clean typography, and contemporary layouts. Our design approach translated the brand’s holistic philosophy into narrative-led content — including ingredient-focused educational carousels, benefit-driven product storytelling, and visually immersive motion graphics. Through subtle animations, botanical textures, and thoughtfully paced transitions, we ensured every creative asset felt rooted in tradition yet refined for today’s conscious consumer.
Creative Direction & Production
We conceptualized and executed Puraveda’s digital shoots entirely in-house, developing video ideas and mood boards that captured the sensory depth of Ayurveda. Each shoot was built around hero ingredients, rich textures, and ritual-based storytelling. From macro swirls of creams to the raw beauty of botanicals, we designed every frame to feel tactile and immersive. The environments were intentionally calming and minimal, allowing the products and their philosophy to take center stage — creating a seamless connection between product, ritual, and consumer.
Refining the Visual Story
Beyond production, we handled end-to-end video editing for Puraveda’s social presence, transforming raw footage into scroll-stopping, narrative-driven content. We crafted ingredient highlight reels, product benefit explainers, and ritual-focused storytelling edits tailored for social platforms. With slow-motion transitions, clean type overlays, mindful pacing, and elevated sound design, each video reflected the brand’s modern Ayurvedic positioning. The result was a refined and immersive digital presence that felt intentional, cohesive, and deeply aligned with Puraveda’s holistic philosophy.
Strategy & Creative Direction: Monisha and Shriya Seshadri
Copywriting: Monisha Sundarrajan
Photography and Videography: Veda Vardhan
Graphic Designer: Namita, Isra
Video Editing: Namita, Isra