This bakery branding and packaging project focused on designs that are light, casual, and super friendly – just like your beloved neighborhood hangout. We aimed to capture an atmosphere as sweet as the treats we offer.
Indulge in joy with every treat at Dr. Bakesalot! This bakery is your perfect destination for a delightful variety of desserts, including cupcakes, cakes, donuts, and more.
Desserts and Confectioneries Visual Identity, Branding, Packaging Design & Photography
Our Take on the Branding & Packaging Design
The visual identity, branding, and packaging design of the Dr. Bakesalot Bakery combine retro style and soft colours for a ’50s motel or diner feel. It’s subtle but captivating, with shades, fonts, and designs that transport you to a timeless and tasty dessert dream.
Our overall style is purposely laid-back, giving off a simple vibe. Imagine a place that’s not overly cozy but straightforward, like your go-to corner diner. Whether you’re grabbing a fast cupcake or enjoying a slice of cake, Dr. Bakesalot is where the past meets present with a touch of unexpected charm.
Packaging Design & Photography
We kept the packaging design and photography bright and pastel-to-bold to achieve the desired brand tone.
In addition to branding, we designed their thank you card and stickers!
In our bakery branding approach, we utilized the brand’s distinct visual elements to design special thank you cards and lively stickers, elevating the unboxing experience. The thoughtful selection of colors and design elements ensured a seamless infusion of the bakery’s identity into these tangible expressions of appreciation. By integrating these personalized touches into our packaging, we aimed to create a memorable and immersive journey for customers, fostering a connection with the authentic warmth of our bakery brand.