We created the branding, packaging, and visual identity for Brut Appétit to transform how people see nut butter. Instead of its usual unhealthy image, we wanted to make it a health-conscious, attractive, and unique option.
Introducing ‘Super Butter,’ a nut butter made from superfoods, the design features bold colours and striking visuals in a pop-art style. This ensures it stands out on the shelf and grabs attention instantly.
The name ‘Super Butter’ subtly emphasizes the nutritious aspect, and each flavour adds a playful twist with word-play and puns. Overall, we aimed for a lively and youthful vibe to make healthy eating a vibrant and enjoyable choice for consumers.