Aboli was born as a space for artisans to showcase their handwork, offering a stylish collection of contemporary tableware, serveware, home decor, and more for modern sophistication at home.
Our visual identity, branding & logo design embraces detailed luxury, mixing cultural traditions with eco-friendly practices for sustainable, empathetic design.
Visual Identity, Branding & Logo Design, and Website Copywriting
Our Take on the Branding & Logo Design
The approach for the branding & logo design project for Aboli was rooted in their desire for an earthy, homely quality, reflected in the chosen colours. Simplicity was a key element to keep the branding unobtrusive, allowing the focus to be on the products. This ensured that the essence of handmade craftsmanship shines through.
Given their foundation in handmade craftsmanship, the logo features a personalized handwritten font. The logo mark takes the form of an imperfect circle, symbolizing one’s surroundings or home/space. This intentional imperfection mirrors the uniqueness of each handcrafted product, acknowledging the individuality brought to life during the crafting process.
📦 Branding & Logo Design
We also worked on the content creation for their website
We worked on their website’s copy, creating compelling content that aligns with their brand identity for an engaging user experience.
Strategy & Creative Direction: Shriya Seshadri
Lead Graphic Designer: Shriya Seshadri