Cubs Lane
Cubs Lane is a kidswear brand that celebrates childhood with play-friendly clothing designed for comfort, durability, and self-expression—ready for every adventure while being gentle on sensitive skin.
Inspired by the playfulness and whimsical imagination of children, we crafted a vibrant brand identity that feels as fun and adventurous as the little ones it’s made for. From charming character illustrations and playful packaging to a thoughtfully designed website, every element reflects Cubs Lane’s joyful spirit while ensuring an engaging and seamless experience for both kids and parents.
Client
Cubs Lane
Category
Kids Clothing Brand
Branding, Website and
Packaging Design
WEBSITE
Our Take on the Branding & Packaging
We set out to create a brand identity for Cubs Lane that captures the magic of childhood—playful, imaginative, and full of wonder. Through adorable animal illustrations, a soft, whimsical color palette, and interactive packaging features, we crafted a fun, engaging experience for both kids and parents.
To make every purchase feel like an adventure, we added interactive elements such as coloring sections on the packaging, thank-you cards, and a fun maze leading to a secret discount coupon. Our goal was to design branding and packaging that not only entertains kids but also creates lasting memories for parents.
Whimsical & Playful
Why We Added Interactive Elements to the Packaging
We wanted Cubs Lane’s packaging to be more than just parent-friendly—it had to be fun for kids too! By adding interactive features like a colouring activity and a playful maze, we turned every unboxing into a creative adventure.
This thoughtful design not only enhances the brand experience but also keeps little ones entertained, making Cubs Lane memorable for the whole family.
Bringing Cubs Lane to Life with Adorable Animal Characters
Kids love animals—they’re a core part of childhood stories, cartoons, and imaginative play. To create a memorable brand experience for Cubs Lane, we introduced seven whimsical animal characters, each charming, playful, and full of personality.
These characters aren’t just for fun—they play a key role in the brand’s identity. Each one represents a specific age category, making the shopping experience more intuitive for parents while adding a delightful, story-like touch for kids. It’s a blend of functionality and creativity that brings the Cubs Lane brand to life in a way that’s both memorable and meaningful.
Creating a functional and seamless shopping experience
Beyond branding and packaging, we designed and built an intuitive e-commerce website for Cubs Lane that’s as functional as it is fun. With thoughtfully organized sections, clear call-to-actions, and a playful yet practical design, we ensured a smooth shopping experience from start to finish.
Strategy & Creative Direction: Shriya Seshadri
Lead Graphic Designer: Navya Singhal
Junior Graphic Designer: Namita Joseph